Investing in Future-Driven Innovation
R&D to Enhance Competitive Capabilities
The Company prioritizes Research and Development (R&D) as a key mechanism to enhance competitive capabilities, with continuous budget allocation for new product development, production process improvement, and quality standard enhancement to align with rapidly changing market demands.
Investment Utilization Approaches
Research, test, and develop products to achieve higher efficiency and reliability.
Improve production processes to reduce costs, increase output, and reduce waste.
Apply new technologies to create innovations that continuously meet customer needs.
Strategic Results
Create differentiation and competitive advantage
Strengthen confidence in product quality and innovation
Support long-term sustainable growth
In 2025, the Company has allocated R&D budget averaging 0.1% of annual revenue, focusing on developing Sustainable Innovation covering the following key areas:
1) Green Product Innovation
- Developed "LINK ZERO™" - Thailand's first carbon-reduced communication cable with Carbon Footprint tracking system, targeting EPD for all series by 2027
- Research and development of new generation Fiber Optic cables that can reduce material usage and CO₂ emissions by at least 30% compared to previous versions
- Designed packaging using recycled materials and reduced printing ink to support circular economy
2) Energy Management and Production Process Innovation
- Installed Smart Warehouse & Solar Monitoring system to integrate solar energy usage data with warehouse management system
- Research and development of AI Load Optimization system to improve cable and rack management efficiency, reducing transportation load and waste
- Developed Digital Twin system for real installation simulation, helping reduce resource usage in design and planning stages
3) Inclusive Technology Innovation
- Design and develop products according to Universal Design principles to accommodate all user groups
- Implemented "Digital for All" project to promote access to digital technology in remote communities, benefiting more than 10,000 people
4) Innovation Enhancement through Collaboration
- Collaborate with research institutes, universities, and private sector in developing communication cable technology and new innovations
- Developed DE-PACK PRO project - industrial product destruction machine to support circular economy concepts at industrial level
- Established "R&D & Communication Tech Institute" as a center for knowledge cultivation and innovation in communication cables and green technology